New mums found to be lacking confidence when it comes to caring for a sick baby

Survey reveals new Mums are unsure of what to do when their baby is sick

  

  • 27% of first time Mums lack an understanding of what they should do when their baby is unwell; almost one third struggle to understand what their baby’s cry means
  • Almost half of new Mums do not know what temperature a fever begins
  • Nurofen for Children has teamed up with Lucy Kennedy to launch its second annual #FeverFighter campaign to inform and empower new Mums

 

Research by Nurofen for Children has found that 27% of new Mums lack an understanding of what to do when their baby is unwell and often rely on friends and family for advice. Furthermore, a third (30%) of new mums lack confidence when it comes to understanding what their baby’s cry means. Whether its hunger, tiredness or pain, first time mums find it difficult to identify what is causing the cry. When seeking advice on caring for an ill baby, almost a third of respondents (28%) go to their own mother, while 18% look for recommendations from either their GP or online sources and 12% seek the advice of a pharmacist. Mother-in-laws are a less popular source of advice, however, with just 1% of first time mums turning to them for advice!

 

The survey, commissioned by Nurofen for Children, the pain and fever relief brand, was carried out among 400 first time mothers and informed its #FeverFighters campaign. The research also revealed that almost half of the new mums surveyed (49%) do not know what temperature constitutes a fever (dr. Sinead Beirne suggests above 37.8°C), a quarter thought it was lower and 24% said it was above that figure.

When asked what the most challenging things were about becoming a new Mum, over a third of respondents said lack of sleep (39%) was the most challenging, an issue that is exacerbated when caring for a child that is suffering from a fever. It can be common for baby’s sleep pattern to be irregular while ill, which means mums sleep is also affected. Other challenges new mothers encounter is finding time for themselves (16%) and juggling finances (10%).

In response to the survey’s findings, Nurofen for Children launches the #FeverFighters campaign with TV presenter, Lucy Kennedy as ambassador, who welcomed her third child in to the world just before Christmas and GP Dr. Sinead Beirne. The #FeverFighters campaign has been created to help parents, and in particular first time parents, understand the facts and dispel the myths surrounding fever and effective fever management. This is the second year that Nurofen for Children has rolled out this campaign as the brand is very committed to equipping mums with information and support to help create peace of mind and confidence when treating their child at home.

 

Lucy Kennedy comments: “As a mum of three, including a brand new baby, I totally understand how stressful and worrying it is when your baby gets sick. I think it’s hardest for first time Mums in particular. I remember it well, feeling very vulnerable and constantly questioning whether I was doing the right thing. The #FeverFighter campaign aims to equip Mums with the information they need on how to effectively manage a fever at home. By taking a step-by-step approach, Mums can not only reduce the symptoms of fever but enable their baby to enjoy their day or a good night’s sleep. Also I want to reassure fellow Mummies that they are not alone when it comes to their worries and insecurities, especially when a baby is sick, we all feel the exact same way. I really hope that they find the information from the campaign helpful and feel a little more confident when caring for their babies when they are ill – Mummies United!” 

 

Dr. Sinead Beirne’s Top Tips for Effective Fever Management

As part of the #FeverFighters campaign Dr. Sinead Beirne has devised her top tips for effective fever management:

  1. KNOW WHAT CONSTITUTES A TEMPERATURE
    Your baby’s normal temperature range is between 36°C – 36.8°C. A fever is seen as a temperature over 37.8°C on more than one consecutive reading.
  2. COOL BABY DOWN  

Cool the baby down by stripping them to their vest and / or placing them in a bath of lukewarm water. This may actually help to reduce your child’s fever – make sure the water doesn’t get too cold.

 

  1. MEDICATE AT HOME

You can medicate your baby effectively at home. Ibuprofen can be given to babies over 3 months or babies weighing over 5kgs. Paracetamol can be used from 2 months. Parents should always read the label of any medicine before giving it to their children.

  1. HYDRATION IS KEY

Keep the baby well hydrated with fluids. If they have been vomiting you need to rehydrate slowly. A tip I tell parents is to give a teaspoon of fluid for every commercial break, if you’ve got the TV on. Ice pops can be helpful too as well as ice cream!

  1. SLEEP PATTERNS

Try not to bundle your baby up in blankets or extra clothes at bed time, as you don’t want to increase the body temperature. I suggest using a baby sleep bag and just one layer of light clothing, like a vest, so no need for pyjamas too.

  1. SEEKING HELP

If your baby is under 3 months and has a definite temperature you should make arrangements to see a doctor. If baby is over 3 months and their temperature stays above 38.5°C despite treatment; or rises to 39°C-40°C and if a fever lasts longer than 2 days, you should make arrangements to see your doctor.

Remember, most temperatures can be managed safely at home. However, your child should see a doctor if they have a spreading rash, headache, poor colour, limping, stiff neck or a reaction to bright light.

 

Disclaimer Lucy Kennedy or Dr Sinead Beirne do not endorse any medication brands.

Ibuprofen or paracetamol based medications can be used to treat pain and fever. Nurofen for Children contains ibuprofen, which provides effective pain and fever relief for children from 3 months and weighing over 5kg. Nurofen for Children starts to work in 15 minutes to reduce fever and can last up to eight hours, helping baby and mum get relief during the day or night when baby is unwell. Paracetamol based medications can be used in infants 2 months and over.

Your baby benefits from what you eat – World Breastfeeding Week

“mums struggle to consume sufficient nutrients to ensure both they and their baby are properly nourished at this crucial time of life”

Breastfeeding mothers are being reminded of the importance of maintaining their mineral levels to ensure their babies get the best possible start in life.

World Breastfeeding Week is upon us and the World Health Organisation recommends that babies receive breast milk only for the first six months of their life. The WHO bases this on research which shows that adolescents and adults who were breastfed as babies are less likely to be obese or have type-II diabetes, and are more likely to perform well in intelligence tests.

The average nursing mother produces around 750ml of breast milk per day, and needs to consume more calories than normal in order to produce an adequate milk supply. Yet some mums struggle to consume sufficient nutrients to ensure both they and their baby are properly nourished at this crucial time of life because many foods now have reduced nutritional value due to modern intensive farming methods.

In particular, there are far fewer minerals and trace elements in food compared to just 30 years ago, and these are vital for the cells in your body to be able to make proper use of other key nutrients such as vitamins, proteins, carbohydrates and fats.

Cellnutrition Head of Science Roger Meacock explained: “Everyone knows that breast milk is best for babies, but maintaining healthy mineral levels does more than just make sure your breast milk contains all the nutrients your baby needs.”

It is estimated that as many as 80% of the population suffers from a mineral deficiency of some sort. Signs of a mineral deficiency can include: dehydration, food cravings, muscle cramps, fatigue, mood swings,depression, an inability to concentrate, anaemia, lowered immune function, dizziness, headaches, and gastrointestinal problems.

cellnutrition Quinton IsotonicCellnutrition Quinton gently replenishes the minerals and trace elements missing from your system. It is the world’s only 100% natural and bioavailable nutritional supplement to nourish your cells with 78 minerals and trace elements in the precise proportions they require to be strong and healthy.

Meacock adds: “There are other benefits for your baby because the health of your microbiome, the good bacteria in and on your body which supports your immune system and overall health, will be boosted too.

Mothers pass this on to their baby in the womb, during natural childbirth and afterwards during breastfeeding. So by maintaining your mineral levelsthrough and beyond pregnancy when you breastfeed you are building the best foundation for your baby’s health ready for the rest of their life.”

Breastfeeding mothers benefit from having fully nourished cells to help maintain energy levels, support immune system function and assist during times of stress, fatigue, and lowered concentration levels. Newborn babies benefit from having the very best start in life which goes beyond simple nutrition.

When the nutrients we need are hard to come by in our food, Cellnutrition Quinton provides a natural support for breastfeeding mothers. Beingcompletely organic, it is easily absorbed by the body so you can be confident both mother and baby have all the minerals they need to thrive.

Breastfeeding is such an important stage in a baby’s life that we would encourage any mothers who are concerned that they might be suffering from a mineral deficiency to contact Cellnutrition and find out how taking a complete mineral supplement which is 100% natural and bioavailable can support you and your baby’s health.”

Among the minerals found in Quinton are calcium, phosphorus, magnesium, chloride, and sulphur, while the trace elements include iron, manganese, copper, iodine, zinc, and selenium. Quinton is unique because it provides these nutrients in perfect balance with each other and your body – ensuring that your body has the minerals and trace elements it needs when it needs them.

research from Nurofen for Children as part of their #FeverFighters campaign around fever and new parents. As part of this, Maia Dunphy, along with some of Ireland’s leading experts in the areas of nutrition, sleep and medication created educational videos providing tips for new parents.

When Does a Temperature become a Fever?

Survey reveals almost half of Munster mums fail to recognise when a temperature becomes a fever

  • One third of new mums in Munster feel they lack confidence in knowing what to do when a baby is unwell
  • 42% of Munster’s first time mums say lack of sleep is the most challenging part of having a new baby

research from Nurofen for Children as part of their #FeverFighters campaign around fever and new parents. As part of this, Maia Dunphy, along with some of Ireland’s leading experts in the areas of nutrition, sleep and medication created educational videos providing tips for new parents.

Although Fever accompanies most mild childhood illnesses new research by Nurofen for Children has revealed almost half (48%) of Munster mums fail to recognise when a temperature begins (37.8°C) with a quarter (25%) suggesting it was lower and 23% suggesting it was higher. Commissioned by the pain relief brand this research was carried out among 400 first time mothers as part of the #FeverFighters campaign.

#FeverFighters from Nurofen for Children has been designed to help parents, and in particular first time parents, understand the facts and dispel the myths on fever in order to give them peace of mind and confidence when treating their child at home.

The survey also asked what the biggest challenge was about becoming a parent for the first time and although expectant mothers are often warned about the lack of sleep once the baby arrives, 42% of Munster mums still said the lack of sleep was the most challenging thing about becoming a parent whilst a quarter of Munster mums said they wished someone had told them how much of a treat a good night’s sleep would be once the baby arrives.

According to the Nurofen for Children survey, a third (30%) of Munster mums surveyed feel they lack confidence in knowing what to do when a baby is unwell and despite the introduction of free GP visits for children under six years old, just 25% of Munster Mums surveyed said they were more likely to visit the GP since this service was introduced. A significant three quarters of Munster mums said this would not change the frequency with which they attend the GP.

To support the launch, Nurofen for Children is also launching a new app which aims to help mums and dads manage the day to day aspects of being a new parent. Key features include a routine feeding planner, medical diary with a vaccination calendar and a late night pharmacy locator. Nurofen for Children has also teamed up with broadcaster and new mum, Maia Dunphy along with some of Ireland’s leading experts in the areas of nutrition, sleep and medication. These experts feature in educational videos providing useful tips for new parents. These videos can be viewed below and on YouTube and will also be hosted on the Nurofen for Children app, which will be available later in the month.

A mother’s Love

It’s a case of ‘Mother knows best’ for Munster with 22% of Munster based respondents seeking advice from their own mother when caring for an ill baby. Interestingly, the same number (22%) of Munster mums said they would look for recommendations from their GP whilst 18 % of Munster based respondents said they would seek advice from online sources. All of the above were interestingly in preference to advice from their pharmacist, with only 13% of Munster based recipients suggesting their pharmacist would be their port of call. Mother in laws are not such a popular source of advice for Munster mums however, with just 1% those surveyed claiming to seek advice from their in-law!

Over a third (38%) of new parents in Munster said that wished it was possible to have known the love they would feel for their new baby before the birth. 56% of Munster based parents said their baby’s first smile was their most cherished moment of parenthood. More than a third (36%) stated the first hug or kiss from their baby was the most precious milestone.

The transition to parenthood

14% of the Munster respondents revealed finding time for themselves was a challenge in the transition to parenthood with 15% struggling with juggling finances the most. Interestingly, only 1% of Munster based mums said that staying in contact with friends was their biggest challenge following the birth of their baby.

Of the Munster mums surveyed, a third (33%) of them work full time outside the home and while tackling work and being a new parent can be a struggle, Munster parents have plenty of support as 61% of respondents said their partner shares the responsibility when looking after a sick infant. Of those working, 60% said their employers are very understanding when it comes to taking time off to care for an ill baby, but 20% of Munster mums said they still feel they need to make excuses to take time off if their child is unwell.

Nurofen for Children #FeverFighters brand ambassador and first time mum, Maia Dunphy comments: “As a new mum there are so many things to consider! It’s an absolutely brilliant time but it can be a little worrying so it is reassuring to know that I’m not alone in my concerns and insecurities when caring for my child, especially when he is sick. It’s great to know that parents across the country feel the same way and share the same worries and I hope that they find the information from the experts as helpful as I did”.



New EU rules on laundry capsules

New EU rules to protect children from poisoning from laundry capsules

New EU rules on laundry capsules come into force on 1st January.

This is following concern at a number of poisoning cases involving young children who have mistaken the brightly coloured pods for toys or sweets.

New EU rules on laundry capsulesFrom now on, the coating of the capsules must contain a “bittering agent” which will make children spit them out within 6 seconds. There will also be stronger packaging which will be more difficult for small hands to open, and larger warnings telling consumers to keep them out of reach of children.

This follows successful similar EU measures on scented lamp oil and coloured lighter fuel.

Colourful laundry capsules have become increasingly popular over the last few years, as they are easier to use than traditional washing products. However, they also attract children who may accidently swallow them after mistaking the capsules for toys or sweets, and subsequently cause poisoning.

To protect children from poisoning from laundry capsules, the Commission and the Member States agreed in December 2014 to urgently introduce new safety measures on liquid detergents in soluble packaging. Among other measures, as of June 2015, all manufactures have to ensure that the soluble packaging of capsules available in the EU contains an aversive agent which makes children spit the capsule out within six seconds, if they put it in their mouths.

Capsules placed on the market before June 2015 could be sold until end of 2015. From 1 January 2016 all products on the market will have to fully comply with the new rules.

Similarly to laundry capsules, lamp oil and grill lighter fuels might also accidentally be drunk by small children, particularly children between 1 and 3 years old. In 2010 the existing restrictions in the REACH Regulation were reinforced with new labelling and packaging requirements to attract the attention of consumers to the risks of these chemicals. These requirements focus on providing clearer warning statements, limiting the packaging size and making packaging less attractive for children.

An assessment prepared by the European Chemicals Agency (ECHA) shows that since the latest EU labelling and packaging provisions were put into force, poisoning from these substances has significantly decreased in the EU.

Background

The amendment to the CLP Regulation on hazardous substances and mixtures (Regulation (EC) No 1297/2014) introduces additional safety measures for liquid laundry detergents in soluble capsules, such as using a bittering agent to deter children from putting the capsule into their mouth or making the packaging more difficult to open. Moreover, the packaging has to display warnings that such products have to be kept out of reach of children. These new rules are the result of co-operation between the Member States, the Commission and the industry. A number of companies took a pro-active stance by strengthening their outer packaging already before it became obligatory. See the industry campaign in all EU languages –http://www.keepcapsfromkids.eu/

Since 2000, EU legislation prohibited coloured and scented oils and required that containers for lamp oils and grill lighter fuels had to be fitted with child-resistant fastenings. In 2009 the European Commission introduced new labelling and packaging requirements under REACH (Regulation (EC) No 1907/2006), such as clearer warning statements, limiting the packaging size and making packaging less attractive for children. According to an assessment by the European Chemicals Agency (ECHA) published in July 2015, the number of poisonings has been reduced by 9% per year for lamp oils, and 15% for grill lighter fuels since the new measures were effectuated in 2010. An overall reduction of 75% can be expected by 2020.

More information

CLP Regulation
REACH Regulation